SECOO Will Partner with Bfaner to Discover the Secret of High-end Business Persons
From April 20th to May 4th, Asia’s largest luxury e-commerce platform SECOO collaborated with top fashion blogger Becky Li by holding an event called “SECOOThousandBloggersExhibition”. Now, from June 6th to 20th, SECOO will continue its event by partnering with Bfaner, a KOL with millions followers and many inspiring and creative blockbuster articles.
In fact, this is not the first cooperation by two sides. In 2018, SECOO and Bfaner launched multiple flash sales, including a time-limited sale of ‘Bottega Veneta, Bally and Burberry’, which achieved more than a million RMB revenue within 48 hours. This year, two sides have a breakthrough by jointly collaborating a new online-offline shopping experience.
One of the highlights of this exhibition is the sense of high-end business style, giving the public a most direct visual impact. The exhibition will not only share the lifestyle guide of 1.4 million businessmen from WeChat App, but also display many representative fashion products on SECOO’s platform.Moreover, Bfaner will bring its best high-end business-related matching-up and lifestyle to consumers, including the style of British nobles, Internet leaders, office ladies and financial barons. To improve the new shopping experience, consumers could directly buy the product by scanning the QR code.
Besides, SECOO and Bfaner hold an authentication TV show by cutting Hermès Birkin, taking apart Rolex Submariner and sawing Rimowa to strike the counterfeiting luxury products. Those counterfeiting debris will be also displayed during this exhibition.
Except for professional matching-up, on 8th June, Bfaner will come to SECOO offline experience center in Beijing to share the brand history and stories behind all popular articles or products. Bfaner Followers will also be invited to talk about what they have been influenced to buy premium products. Bfaner will also make a speech about how to take the lead in fashion field, how to precisely target audiences and how to get more chances from top brands.The event will be broadcast live on Tencent, one of Chinese top online video website.
This “SECOOThousandBloggersExhibition” aims to achieve the combination of branding and exhibition performance. Since the release of the strategic concept “Devoted to You”, SECOO is on the way to building a larger resources pool along with high-end brands, avant-garde designers, professional buyers and fashion bloggers, and securing strategic value under mutually beneficial win-win cooperation. The lifestyle exhibition with Bfaner continues to display SECOO’s blogger exhibition involving thousands of bloggers. SECOO is going to hold other online or offline themed exhibitions with famous bloggers in China to communicate more marvelous life aesthetics to a wider scope of high-end fashion consumers through mutually beneficial exhibitions.
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Company Name: Secoo
Contact Person: Ricky Wang
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Country: China
Website: www.secoo.com
