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Why the Power of Video Means a Brand’s Story Becomes More than Words

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Why the Power of Video Means a Brand’s Story Becomes More than Words

October 08
14:46 2019
It is a view that is central to the offering of SPG Media, a Toronto-based video production company that specializes in corporate videos, TV commercials, business showcases and bite-sized promotional videos for social media.

The old saying is that a picture is worth a thousand words, and nowhere is this more true than in the related worlds of journalism, PR and marketing – and thanks to the general shift in the way the public consumes media content, the demand for greater use of imagery and particularly video has grown hugely over the years.

Digital platforms are increasingly the go-to place for content-based entertainment and information, and this format allows for a wider range of content types. And while the popularity of cost-effective in-house video has grown in some companies – which has been made possible by the increased sophistication of Smartphones and their video capability – there is still widespread recognition of the value of enlisting professional video production experts: high production values, in users’ minds, are usually associated with high quality brands.

In video production, the possibilities are much wider than sole reliance on the written word, with emotion in particular becoming available as a potentially powerful tool for marketing a brand. It is a view that is central to the offering of SPG Media, a Toronto-based video production company that specializes in corporate videos, TV commercials, business showcases and bite-sized promotional videos for social media. They say that emotional marketing is more likely to make consumers engage with brands, and they use this belief to fashion their philosophy of treating each video project like it’s a Super Bowl ad.

SPG Media can start from a blank sheet and help clients come up with a concept from the outset, meaning those businesses that are uncertain about how to best use video can rely on the expertise and experience of SPG Media’s creative team. They can call on a team of actors, make-up artists and set designers to provide the full professional team required for a polished video shoot. When developing the creative direction, the SPG Media team can visualize the proposed video before it’s even shot.

When the video is ready, SPG Media can partner with other organizations to help promote the video in the right places, whether it is TV or YouTube. They have also worked across different industries, including B2B and B2C clients, so have experience in pushing the creative boundaries no matter the field. And unlike many other video production companies, SPG Media does not charge for pitching concepts.

“While it’s true that video is a powerful medium for conveying messages and building emotional connection with customers and users, its growing popularity mean some businesses are taking the cheaper route,” says a spokesperson for SPG Media. “With our team of experienced video professionals, we ensure a quality and authoritative piece of work that accurately conveys the value and sophistication of a client’s brand.”

SPG Media use industry-standard equipment, such as RED brand cameras and the Arri Alexa SXT, but that is only half the story in achieving great video content. Lensing a video shoot properly and devising a suitable look and feel are also vital components in producing the right video, and SPG Media use experienced directors of photography to supervise each shoot, ensuring they accurately convey the message of each brand.

About SPG Media

SPG Media is a video production company with more than 11 years’ experience in the field. They are based in Toronto and provide services to businesses and brands throughout the GTA, with a portfolio that ranges from large corporations to small and medium sized businesses.  

Media Contact
Company Name: SPG Media
Contact Person: Media Relations
Email: Send Email
Phone: (289) 681 0500
City: Toronto
State: Ontario
Country: Canada
Website: https://spg-media.com/

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