New Jersey Headlines

Two Russian studios produced a 360 fulldome video projection for International Camel Festival in Saudi Arabia

Two Russian studios produced a 360 fulldome video projection for International Camel Festival in Saudi Arabia

From January 1 to February 1, 2018 in the desert, 120 kilometres from the capital of Saudi Arabia, the city of Riyadh, King Abdulaziz Camel Festival takes place, which includes more than 20 events: competitions, contests, cultural events and educational initiatives. One of the most notable activities of the festival is the 360 dome projection, created by Russian studios Sila Sveta and Dobro.

The dome with a diameter of 19 meters, where the fulldome film “Stars Vision” is shown regularly in Arabic and English, is located on the territory of the festival. Spectators of the 10-minute projection become participants of a bright action: they go on a flight over space orbits, and also learn about the structure of the universe and the history of astronomy in the Arabic world. Sila Sveta Studio is responsible for the development and implementation of technical setup, as well as for the overall project production, its implementation and provision of on-site work. Studio engineers have fully developed the dome interior space design, configured the video projection setup consisting of 10 Panasonic DZ870 projectors, Screenberry Media Server setup with automatic projection calibration for regular playback of content in 5K resolution, as well as the basic layout diagrams for all the equipment. Within the framework of this project, Sila Sveta Studio expanded its expertise to the level of technical consulting: the engineering solutions developed became the basis for the work of all production companies participating in the project.

Aleksey Makrushin, Technical Director of the project, Sila Sveta: “One of the most stressful moments occurred at the stage of choosing the projection surface: finding conventional solutions on the local market is not an achievable task, so we had to go through a large number of analogues before we could give an opinion. Given the timing in which the project was implemented from scratch, we did not have time for experiments inside the studio. We were able to find a new projection material in a warehouse in Dubai, ship it to Saudi Arabia and go on an expedition for conducting tests. The final result was highly acceptable under internal standards, and we defined a new tool for further projects”.

Alesia Zhulinskaia, Producer, Sila Sveta: “In truth, when I was given a project in Saudi Arabia, I didn’t realize what a whole new world would open in my professional practice. From the outset of negotiation, the communication with the client was very difficult, negotiations were orientally subtle, we often had to take into account the cultural differentiation, yield and stand our ground at the same time. But, thanks to the fact that I was born in an Asian country, many work-related issues were familiar to me, the code of conduct was established by oriental parenting and t was much easier for me than for my colleagues. Preparations for the project were carried out in a dramatically tight timeline, on the eve of the New Year, and I certainly wouldn’t cope without our highly professional team, which dealt with each new task with enviable self-control in a race against the clock. Our project is still ongoing, but even now, every time after the show, the audience applauds enthusiastically and a new crowd is gathering in front wanting to see, undoubtedly, one of the highlights of King Abdulaziz Camel Festival.

Content for the fulldome projection was developed by Dobro Studio. The creative team created the project using virtual reality technology (VR). This made it possible to find and to perfect the techniques looking the most attractive and appealing in the dome space, thereby immersing the viewer into the endless expanses of our immense universe. And now each visitor of the Festival will be able to follow the sunrise and sunset, take a trip to the Moon, see a meteor shower, learn about the role of astronomy in the life of Arab civilization.

Aleksey Dimkov, Creative Director, Dobro Studio: “The process of creating the project took three weeks. We were working in an uncharacteristic style for the first time. We really liked that in “Stars Vision” our designers were guided not only by well-known images of planets, stars and so on, but could also convey the atmosphere, color and mood, characteristic of Arab countries, in abstract forms”.

Sila Sveta, which translates as ‘Power of Light’, is an interactive media, turnkey production and conceptual design company based in Moscow and Los Angeles. Committed to transcend the existing possibilities of digital media Sila Sveta aims to create immersive experiences that ‘bring magic into the world’. The studio is engaged in the development and implementation of creative concepts, interactive installations, event and art projects, production of multimedia content and bespoke software development. Sila Sveta is a provider of professional technical solutions related to projection systems, lighting equipment and immersive visualization. Their portfolio includes immersive experiences, virtual reality shows, 3D projection mapping on landmark buildings, stage design for concerts and music festivals including Coachella, and grand museum installations, such as ‘Mission Mars’ for Space Center Houston. They use their high-end technologies to turn dance performances into the dreamiest spectacles (‘America’s Got Talent’ in 2016 or award-winning ‘Levitation’ piece). The studio also operates in a number of other directions, constantly elaborating new ways of using light, and collaborates with some of the world’s biggest brands, including Audi, BMW, Panasonic, Samsung.

For more information, visit: www.silasveta.com

Dobro is a computer graphics studio. It specializes in television, film and motion design, video mapping, creation of visual effects and interactive solutions for presentations. The company unites the best artists, programmers and developers. Dobro Studio is a permanent participant of Moscow International Festival “Circle of Light”. In 2015, the team created a presentation “Light Phenomena”, which was shown on the façade of the building of the Ministry of Defence of the Russian Federation. In 2016, the team took part in the development of “The Keeper” animated show on the façade of the Main Building of the Moscow State University. These projects received three awards from Guinness World Book of Records. In 2017, Dobro Studio designers carried the viewers of the Ostankino Festival site away to Paris, Dubai, Shanghai and back to Moscow, and created a video-mapping presentation “Timeless” on the façades of the Bolshoi and Maly theatres. Among the Studio projects is the development of introductory screenings (openings) of Russian blockbusters (“Attraction”, “The Duelist”, “Stalingrad”, etc.) and visualization of presentations for government institutions (“Moscow Transport”, etc.).

For more information, visit: www.dobroccs.com

King Abdulaziz Camel Festival is the world’s largest Festival of its kind held since the year 2000 under the patronage of the King of Saudi Arabia and with the direct support of His Royal Highness Prince Mohammed bin Salman bin Abdul Aziz, Crown Prince, Second Deputy Premier, and the General Supervisor of the Camel Club. The Festival is held with the participation of a number of ministries and other government agencies of Saudi Arabia and attracts the attention of breeders and owners of camels, industry experts and competition lovers, providing a variety of professional competitions, educational and cultural activities on related topics. In their vision, the Festival organizers express their desire to be the first and world leading camel festival, as well as the promotion of cultural and national values and a positive cultural and economic impact on society. The Festival is one of the many initiatives of the Kingdom as a part of a global strategic Vision 2030 program aimed at the country development in the long run at social, economic and national levels. In 2018 the Festival is held from January 1 to February 1, grossing over 1 500 breeders, owners and professionals, as well as more than 26 000 camels. The Festival hosts more than twenty events, and the total prize fund of competitions exceeds $ 30 million.

For more information, visit:

www.alaibilfestival.com/en/

www.vision2030.gov.sa/en

Media Contact
Company Name: DOBRO Comprehensive Creative Solutions
Contact Person: Evgeniy Eremeev, PR manager
Email: [email protected]
Phone: +7 (926) 624-03-40
City: Moscow
Country: Russian Federation
Website: www.dobroccs.com