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Byron Bay, NSW – July 20, 2026 – Savvy Beverages, an Australian nutrition brand focused on mental wellbeing and cognitive performance, has been named the New South Wales winner in the Outstanding Growth category of the 2025 Telstra Best of Business Awards and runner-up at the national level.

This is the company’s 24th award and represents a major validation for founder Mark Curry, a former Supreme Court of NSW lawyer who left the legal profession after experiencing burnout. He retrained as a nutritionist and began developing homemade “brain boost potions” in 2016, sharing them with his colleagues. What initially seemed like an unconventional career move

became the foundation for Savvy Beverages, now one of Australia’s fastest-growing wellness nutrition businesses.

“Leaving law to invent brain drinks in a kitchen sounded mad in 2016, but now, in 2026, after being recognised as one of Australia’s leading nutrition brands, it makes a lot of sense,” Curry said. “This award validates the years of study, sacrifice, and persistence required to turn that idea into a meaningful business.”

Curry is now an Honorary Fellow at the University of Technology Sydney, a University Medallist, and Vice Chair of an Australian mental health charity. He leads a multidisciplinary team of nutritionists, naturopaths, dietitians, scientists, and health professionals who develop functional foods and beverages informed by hundreds of clinical studies.

Savvy products combine scientifically studied nootropics, adaptogens, and superfoods to support focus, mental wellbeing, productivity, and everyday stress management. Some formulations contain up to 25 times more functional ingredients than comparable products, reflecting the company’s focus on meaningful quantities rather than token inclusions.

The Telstra Best of Business Awards recognise Australian small and medium-sized businesses that demonstrate leadership, innovation, growth, and positive impact. Savvy Beverages’ success reflects its progression from a bootstrapped start-up into a nationally renowned functional nutrition brand. It also comes amid growing interest in approaches to performance that prioritise mental fitness, sustained energy and resilience over caffeine, sugar and overwork.

“When I experienced burnout, the common response was to rest briefly and return to the same habits,” Curry said. “Savvy was created around a different question: how can nutrition help people think clearly, maintain energy and build resilience before they reach breaking point?”

Savvy Beverages offers functional drinks, snacks and nutritional products across two distinct ranges: ENERGISING products created to support natural energy and uplift, and CALMING products focused on stress management and balance. Together, they provide smarter alternatives to coffee, tea, supplements, protein bars, snacks and energy drinks. The goal is to help Australians lead happier and healthier lives through improved food and beverage choices.

According to Savvy Beverages, their products are already stocked by more than 1,000 retailers and have been tested in high-performance environments including law firms and technology companies. The business is now seeking additional retail, corporate and institutional partners interested in offering functional nutrition options to employees, students, members and customers.

To learn more, please visit https://www.savvybeverage.com.au/.

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Media Contact
Company Name: Savvy Beverages
Contact Person: Mark Curry, Nutritionist
Email: Send Email
Phone: +61 405 735 298
Country: Australia
Website: https://www.savvybeverage.com.au/